3 Doctrines of the Hardcopy Industry
OEM, new-built, or remanufactured? That’s the crucial question when it comes to toners and inks. We put three common doctrines of the hardcopy industry on the stand.
For more than 10 years, we have been active as a distributor for original, compatible and remanufactured toners and ink – in the B2C and B2B sector. Our CEO Benjamin Maurer has been on board from the very start. He takes a close look at three common propositions of the hardcopy industry.
1. Remanufactured products are much more expensive than compatible products.
Remanufactured toners and inks are not generally more expensive than newly built cartridges (NBC). The price differences depend strongly on the respective product type. Meanwhile, there are product lines for which we buy rebuilt articles that are cheaper than NBCs.
Generally speaking, at HQ, we always choose remanufactured products if there are only slight price differences towards compatible alternatives or if our suppliers are not able to provide a patent-safe NBC product. That way, we want to meet our promise “High quality at fair prices”.
Currently, we have listed more rebuilt products than newly built ones. Per month, we sell around 50,000 recycled cartridges. And that’s something also nature benefits from.
2. Compatible products made in Asia present a high risk of patent violation.
There are big differences when it comes to newly built cartridges from Asia. On the one side, there are one-to-one replicates, so-called clones that do not respect any property rights of the OEMs. Yet, meanwhile there are many producers in Asia that follow high patent standards and employ large development departments as well as own patent attorneys.
At HQ, we exclusively work with the latter because there, each product is tested thoroughly before it leaves the plant.
3. OEMs are the “Good Ones”.
The hardcopy market is highly competitive. OEMs, NBC producers, and remanufacturer – everybody wants to have the biggest piece of the cake. It is no surprise that OEMs play their trump card and establish their products as the one and only alternative and “original product” over and over again and insist on their patent right. However, as the past debate about coffee capsules shows, it’s not all about patent protection but also about consumer protection.
Furthermore, in 2011, the majority of printer manufacturer has given a voluntarily commitment to the EU Commission stating that all printers that are put on the market after January 1st, 2011 are manufactured in a way that their toners and inks can be recycled in general and that they do not prevent the employment of alternative cartridges.
At the latest this declaration paves the way for a fair competition between OEMs, NBCs and remanufactured products – even though each side hands out some side blows from time to time. In case of the OEMs, right now this happens with an artificial shortage of empty containers, which leads to a strong price increase of remanufactured toners and inks. At HQ, we believe that every seller has to decide for himself with which kind of products he wants to score points with his customers. Therefore, we offer OEM, compatible and rebuilt products of all common brands.