IT Distributor Cyberport acquires
Cyberport, one of the leading multichannel distributors for IT and entertainment electronics in Europe takes over HQ-Patronen. Read the official press release here.
With this acquisition, Cyberport complements its IT core business, strengthens its range of consumer as well as service products and accelerates the entire company. Toner, ink and office supplies are products that need to be replaced on a regular basis and therefore promote long-term customer relationships – one of the strategic goals of Cyberport. For the e-commerce distributor based in Dresden, the acquisition of HQ-Patronen strengthens its customer relationships in the B2C and B2B sector. “We are looking forward to an intensive cooperation with HQ-Patronen in the customer as well as in the product area. With the acquisition, Cyberport receives an even bigger footprint in the market. Plus, the company is able to demonstrate its strength in service and consulting”, says Aliz Tepfenhart, board chairman of Cyberport.
A Strong Partner with a Multichannel Service
HQ-Patronen is the leading online specialist for toner, ink and office supplies, setting benchmarks concerning alternative printing products. Started off with the rebuilding of toners in 2006, the company today employs more than 130 people at its two locations in the HafenCity of Hamburg as well as the logistics center in Seevetal (Lower Saxony) and sells its products to 1 million private and business clients, as well as 2,000 resellers in 39 countries. Benjamin Maurer, CEO and co-founder of HQ-Patronen explains the selling of the company shares: “With Cyberport, we have a strong partner who perfectly complements our sales channels with its multichannel service. This enables us to continuously expand our customer base.” Besides Benjamin Maurer, Stefan Siebenberg, second CEO, wants to consistently advance the establishment of HQ-Patronen as leading European printing product supplier. “We are very happy that we were able to win over Cyberport, a company which also emphasizes the customer needs and sees quality and service as top priorities, just like HQ-Patronen.
Contact Persons Remain the Same
HQ-Patronen is going to be continued as independent subsidiary of Cyberport and B2C customers as well as resellers are going to benefit from this partnership. The rapidly changing challenges of the market can be mastered more easily and customer relations can be improved. Customers of HQ-Patronen still receive the already approved HQ quality under the same financial terms. Also, the contact persons remain the same. The takeover is subject to antitrust approval.